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Lessons learned from this year’s it-sa IT security trade fair in Germany

on Friday, 11 November 2016. Posted in Germany, Go-to-market

Top security event it-sa in Germany highlights new trends in the German IT security market.

Logo itsa 800x600pxWith increasing numbers of both exhibitors and visitors, organizers of IT security trade fair it-sa draw a positive conclusion. IT security remains hot topic. German market is growing in importance since international players are using it as an entry to Europe.

German ITC market remains on a growth path

on Thursday, 24 March 2016. Posted in Germany, Go-to-market

Bitkom expects a total turnover of 160 billion Euro in 2016 for the ITC market. bloodsugarmagic offers its services and a webcast to help foreign companies entering the market.

GermanITMarketPredictionsBased on a recent prognosis by German high-tech association Bitkom, the annual turnover of the German IT market for the first time ever is expected to break the 160 billion Euro limit in 2016. According to the prognosis, the industry as a whole will grow by 1.7 percent, with software sales being the strongest driver with more than 6 percent.

bloodsugarmagic advices DocuLynx on their positioning

on Monday, 08 February 2016. Posted in Positioning

The US company, specialized in document and information management, engaged the positioning experts from Germany for the second time already.

doculynxbloodsugarmagic, the experts for positioning and go-to-market strategies for IT companies, are happy to announce that the US company DocuLynx has once again called on our services.

Bitkom raises growth forecast for German IT market

on Wednesday, 04 November 2015. Posted in Germany, Go-to-market

German IT market is further on the rise and one of the most exciting markets in Europe. Foreign companies specialized in IT security and on IoT platforms can profit from this positive trend when they enter the market now.

bitkom prognosis engl ausschnittThe German ICT market is further on the rise – especially in the segment software. In its recently published economic forecast German high-tech association Bitkom even declared the rise of its growth forecast by 0.4 percent to 1.9 percent. That means a turnover of 156 billion Euros for the whole market in 2015.

Switzerland will be Partner Country at CeBIT 2016

on Monday, 07 September 2015. Posted in Germany, Go-to-market

After the abolition of the minimum rate of the Euro the country is facing new challenges. bloodsugarmagic helps foreign IT companies to gain a foothold in the Swiss market.

SwissITMarket 200x160With Switzerland a partner country presents itself at CeBIT 2016 that is globally in the lead when it comes to the use of digital technologies but whose ICT branch on the other hand is facing big challenges. The Swiss are hoping to show their “innovative strength and digital competence to an international audience” at the world’s biggest information technology exhibition in Hanover.

it-sa enables entry to the German IT security market

on Thursday, 20 August 2015. Posted in Germany, Go-to-market

IT Security Expo and Congress it-sa invites security experts, service providers and consultants to Nuremberg to discuss latest aspects of IT security. bloodsugarmagic helps foreign companies to find contacts and make the most out of the exhibition.

it sa 2015 Logo rgb 300dpiIn early October the whole German IT Security community will be meeting again in Nuremberg when it-sa opens its gates.

it-sa is regarded as one of the most important IT security exhibitions worldwide and offers an extensive product spectrum, a variety of special areas and an accompanying congress, all focusing on protection against hackers and malware.

Industry 4.0: Germany is ready for the next step

on Wednesday, 15 July 2015. Posted in Trend Monitoring, Germany, Go-to-market

Everybody is talking about Industry 4.0. A new study by Roland Berger reveals which European Countries are actually prepared for the next industrial revolution. bloodsugarmagic knows how to jump on the bandwagon.

Industry40GermanyAfter three industrial revolutions in the past, Europe is now on the verge of a fourth, which will irrevocably change the way goods are manufactured and services are offered. The term “Industry 4.0” refers to the computerization of the manufacturing industry. Physical objects will be seamlessly integrated into the information network, they are able to communicate with each other, exchange information and operate each other.

To remain economically successful, it is essential for a company to be part of this trend and to adapt its business model accordingly.

How analysts influence buying decisions in IT

on Monday, 11 May 2015. Posted in Analyst Relations

2 out of 5 buying decisions in IT are directly influenced by analysts. The other three indirectly. Decision makers in IT procurement use different sources for research. Besides cooperating with analysts a solid PR work is important.

Analyst InfluenceIndustry analysts such as Gartner or Forrester are an important factor in IT. A new study by the analysts of Freeform Dynamics shows just how meaningful industry analysts really are for deciders in IT procurement. For the study the researchers interviewed the relevant target group on the IT news website “The Register" (http://www.theregister.co.uk/).

Five things you should know before sending a press release to a journalist

on Monday, 04 May 2015. Posted in Public Relations

To be heard by editors, good press relations require a systematic approach. bloodsugarmagic gives some advice to create a solid base for a successful cooperation.

5TippsPR ENbloodsugarmagic, the specialist for strategic marketing, positioning and press relations in IT, provides advice on how press releases are successfully picked up by the IT press. Good press relations rely on the creation of a mutually fruitful relationship with editors and journalists of the IT press. The best way NOT to be heard is to somehow compose an e-mail-distribution list and happily spam the editorial offices with press releases.

ECM remains hot topic in Germany

on Tuesday, 28 April 2015. Posted in Germany, Go-to-market

Companies see ECM solutions for mobile devices and digital files as top trends of the branch. Only 4 out of 10 enterprises use ECM company-wide. This is a huge opportunity for new vendors, says bloodsugarmagic.

ECM Room for ImprovementThe market for Enterprise Content Management (ECM) solutions is still growing strongly. This is the result of a recent survey by the German high-tech association BITKOM. According to that study, there will be an approximate turnover of 1.8 billion Euros with hardware, software and services relating to ECM in Germany in 2015. That’s an increase of about 6 percent in comparison to the previous year.

German IT firms search for Nearshore and Offshore Partners

on Monday, 23 February 2015. Posted in Germany, Go-to-market

One out of four German IT firms already use European or worldwide partners to fulfill services and projects in Germany. Lack of skilled local personnel offers great opportunities for near- and offshoring models.

1of4GermanITCompaniesUsesForeignPartnersMore and more IT projects in Germany are fulfilled in international cooperation using European or international partners. According to a recent study by German high-tech association BITKOM with 710 IT companies in Germany, one out of four IT companies in Germany currently uses foreign partners in projects and expects to use more foreign capacity in the future. German IT companies use European partners in nearshoring models as well as offshoring to e.g. Asia or South America. European partners are slightly more favorable (26%) than non-European partners (23%).

Demand of skilled workers offers chances for market entry

on Friday, 20 February 2015. Posted in Germany, Go-to-market

Every second IT company sees the shortage of qualified staff as hindering for the development of their business. This is a good time to enter the German market as an IT services company from a neighboring country, says bloodsugarmagic.

skilledworkerThe lack of skilled personnel in the IT sector is still the biggest obstacle for the development of the market. This show the latest numbers of a survey published by the German high-tech association BITKOM.

Every second company (52 percent) suffers from shortage of skilled workers and sees the situation on the German IT market as “hindering” or “very hindering” for their business because the domestic demand is there and the companies need staff to do the work.

German IT companies optimistic just before CeBIT

on Thursday, 12 February 2015. Posted in Germany, Go-to-market

IT service providers and software vendors are especially confident. 85 percent of ICT companies are expecting rising sales in 2015. Even more are happy with the domestic demand.

bitkom index 2015Just before the CeBIT 2015, the mood among enterprises in the IT industry is very good and confident. This is the result of the recent survey of the German high-tech association BITKOM.

85 percent of the companies questioned are expecting rising sales for the full year 2015, only 4 percent forecast losses in sales. The BITKOM index - a mood indicator for the German IT sector - remains unchanged over the last six months at an all-time high level of 72. One year ago the index was at 67. IT service providers and software vendors are the most optimistic while communications technology providers are the most skeptical.

Industry 4.0 moves into Top 5 IT Topics in Germany

on Friday, 30 January 2015. Posted in Trend Monitoring, Germany, Go-to-market

A recent survey by BITKOM shows that "Industry 4.0" is one of the trend topics in 2015. This creates huge demands regarding IT security and Big Data and therefore is a great chance to enter a new market.

150128 HightechtrendsFor the German IT market, Industry 4.0 is a new trend topic of the year 2015. Industry 4.0 promotes the computerization of the manufacturing industry. The goal is the intelligent factory (Smart Factory), which is characterized by adaptability, resource efficiency and ergonomics as well as the integration of customers and business partners in business and value processes. It includes adopting the Internet-of-Things (IoT) for manufacturing plants and processes.

In a recent trend survey by the German high-tech association BITKOM, "Industry 4.0" was ranked on position 4 with 42 percent of the questioned companies naming the topic as very relevant for them. This is a massive improvement compared to last year's result when the topic just emerged on position 10 with 22 percent of mentions.

bloodsugarmagic joins German Alliance for Cyber Security

on Tuesday, 18 November 2014. Posted in News

Important players in the area of cyber security build an alliance. bloodsugarmagic now is a member of the network to sensitize for the topic and support IT companies to communicate even complex security issues.

Allianz 282x109 Webbloodsugarmagic, the experts in positioning, strategic marketing and go-to-market strategies for IT companies, join the Alliance for Cyber Security.

The Alliance for Cyber Security has been founded in 2012 upon the initiative of the German Federal Office for Information Security (BSI) and in cooperation with the Federal Association for Information Technology, Telecommunications and New Media (BITKOM).

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