Articles tagged with: Market Entry
Top security event it-sa in Germany highlights new trends in the German IT security market.
With increasing numbers of both exhibitors and visitors, organizers of IT security trade fair it-sa draw a positive conclusion. IT security remains hot topic. German market is growing in importance since international players are using it as an entry to Europe.
Bitkom expects a total turnover of 160 billion Euro in 2016 for the ITC market. bloodsugarmagic offers its services and a webcast to help foreign companies entering the market.
Based on a recent prognosis by German high-tech association Bitkom, the annual turnover of the German IT market for the first time ever is expected to break the 160 billion Euro limit in 2016. According to the prognosis, the industry as a whole will grow by 1.7 percent, with software sales being the strongest driver with more than 6 percent.
The US company, specialized in document and information management, engaged the positioning experts from Germany for the second time already.
bloodsugarmagic, the experts for positioning and go-to-market strategies for IT companies, are happy to announce that the US company DocuLynx has once again called on our services.
German IT market is further on the rise and one of the most exciting markets in Europe. Foreign companies specialized in IT security and on IoT platforms can profit from this positive trend when they enter the market now.
The German ICT market is further on the rise – especially in the segment software. In its recently published economic forecast German high-tech association Bitkom even declared the rise of its growth forecast by 0.4 percent to 1.9 percent. That means a turnover of 156 billion Euros for the whole market in 2015.
After the abolition of the minimum rate of the Euro the country is facing new challenges. bloodsugarmagic helps foreign IT companies to gain a foothold in the Swiss market.
With Switzerland a partner country presents itself at CeBIT 2016 that is globally in the lead when it comes to the use of digital technologies but whose ICT branch on the other hand is facing big challenges. The Swiss are hoping to show their “innovative strength and digital competence to an international audience” at the world’s biggest information technology exhibition in Hanover.
IT Security Expo and Congress it-sa invites security experts, service providers and consultants to Nuremberg to discuss latest aspects of IT security. bloodsugarmagic helps foreign companies to find contacts and make the most out of the exhibition.
In early October the whole German IT Security community will be meeting again in Nuremberg when it-sa opens its gates.
it-sa is regarded as one of the most important IT security exhibitions worldwide and offers an extensive product spectrum, a variety of special areas and an accompanying congress, all focusing on protection against hackers and malware.
Companies see ECM solutions for mobile devices and digital files as top trends of the branch. Only 4 out of 10 enterprises use ECM company-wide. This is a huge opportunity for new vendors, says bloodsugarmagic.
The market for Enterprise Content Management (ECM) solutions is still growing strongly. This is the result of a recent survey by the German high-tech association BITKOM. According to that study, there will be an approximate turnover of 1.8 billion Euros with hardware, software and services relating to ECM in Germany in 2015. That’s an increase of about 6 percent in comparison to the previous year.
One out of four German IT firms already use European or worldwide partners to fulfill services and projects in Germany. Lack of skilled local personnel offers great opportunities for near- and offshoring models.
More and more IT projects in Germany are fulfilled in international cooperation using European or international partners. According to a recent study by German high-tech association BITKOM with 710 IT companies in Germany, one out of four IT companies in Germany currently uses foreign partners in projects and expects to use more foreign capacity in the future. German IT companies use European partners in nearshoring models as well as offshoring to e.g. Asia or South America. European partners are slightly more favorable (26%) than non-European partners (23%).
Every second IT company sees the shortage of qualified staff as hindering for the development of their business. This is a good time to enter the German market as an IT services company from a neighboring country, says bloodsugarmagic.
The lack of skilled personnel in the IT sector is still the biggest obstacle for the development of the market. This show the latest numbers of a survey published by the German high-tech association BITKOM.
Every second company (52 percent) suffers from shortage of skilled workers and sees the situation on the German IT market as “hindering” or “very hindering” for their business because the domestic demand is there and the companies need staff to do the work.
IT service providers and software vendors are especially confident. 85 percent of ICT companies are expecting rising sales in 2015. Even more are happy with the domestic demand.
Just before the CeBIT 2015, the mood among enterprises in the IT industry is very good and confident. This is the result of the recent survey of the German high-tech association BITKOM.
85 percent of the companies questioned are expecting rising sales for the full year 2015, only 4 percent forecast losses in sales. The BITKOM index - a mood indicator for the German IT sector - remains unchanged over the last six months at an all-time high level of 72. One year ago the index was at 67. IT service providers and software vendors are the most optimistic while communications technology providers are the most skeptical.
A recent survey by BITKOM shows that "Industry 4.0" is one of the trend topics in 2015. This creates huge demands regarding IT security and Big Data and therefore is a great chance to enter a new market.
For the German IT market, Industry 4.0 is a new trend topic of the year 2015. Industry 4.0 promotes the computerization of the manufacturing industry. The goal is the intelligent factory (Smart Factory), which is characterized by adaptability, resource efficiency and ergonomics as well as the integration of customers and business partners in business and value processes. It includes adopting the Internet-of-Things (IoT) for manufacturing plants and processes.
In a recent trend survey by the German high-tech association BITKOM, "Industry 4.0" was ranked on position 4 with 42 percent of the questioned companies naming the topic as very relevant for them. This is a massive improvement compared to last year's result when the topic just emerged on position 10 with 22 percent of mentions.
The latest numbers of the German IT market show a further growth of the industry with significant increases for IT hardware and software. Time for international companies to enter the market, experts suggest.
High-tech association BITKOM has published the latest numbers of the German IT market at its press conference held on October 28th. BITKOM reaffirms its forecast of the spring but also points out significant deferments on the whole market in the last six months: the downward trend on the PC market has been stopped while at the same time the growth of smartphones and tablets has slowed down.
Germany's need for security in the digital world creates chances for foreign IT companies
When the sky over Germany is becoming increasingly cloudy these days this has only in part to do with the arrival of fall. The main reason lies in a new trend on the IT market: more and more US companies are opening data center in Germany to offer local cloud services to potential customers in Germany.
Enterprises such as Google, Oracle, Microsoft or Hewlett-Packard have already started establishing new computer centers in Germany or other European countries. Now the online retailing giant Amazon also announced that it will be opening a data center in Frankfurt for its Web Services unit that rents computing power and storage to consumers, businesses and government agencies.
The high demand of skilled IT personnel and the booming software market in Germany create great opportunities for Indian IT companies to enter the German market.
bloodsugarmagic is now a member of the Indo-German Chamber of Commerce. With this step the international experts of go-to-market strategies for IT companies acknowledge the growing importance of the Indian IT industry und want to support Indian IT companies in entering the German market.
According to BITKOM, the Federal Association for Information Technology, Telecommunications, and New Media, there still is a high demand for IT professionals in Germany. At the moment about 39.000 IT specialists are needed, especially in the field of software development. Every second IT company declares that the lack of appropriate personnel is hindering the development of their business.
The United Kingdom is now the number one export market for German IT products and services. As ties between Germany and the UK get closer, bloodsugarmagic sees great opportunities for UK IT firms to enter the German market.
In the first quarter of 2014 Great Britain became the most important buying country for ICT products made in Germany. As latest figures from BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, and the Federal Statistical Office show, the UK replaced France at the top position with approximately 640 million Euros IT imports from Germany.
France bought ICT products worth 609 million Euros on the German IT market. On position three follows the Czech Republic with 525 million Euros export value. The US are the only non-European country among the top ten export markets placed on rank 8.