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Articles tagged with: story creation

Industry 4.0: Germany is ready for the next step

on Wednesday, 15 July 2015. Posted in Trend Monitoring, Germany, Go-to-market

Everybody is talking about Industry 4.0. A new study by Roland Berger reveals which European Countries are actually prepared for the next industrial revolution. bloodsugarmagic knows how to jump on the bandwagon.

Industry40GermanyAfter three industrial revolutions in the past, Europe is now on the verge of a fourth, which will irrevocably change the way goods are manufactured and services are offered. The term “Industry 4.0” refers to the computerization of the manufacturing industry. Physical objects will be seamlessly integrated into the information network, they are able to communicate with each other, exchange information and operate each other.

To remain economically successful, it is essential for a company to be part of this trend and to adapt its business model accordingly.

How analysts influence buying decisions in IT

on Monday, 11 May 2015. Posted in Analyst Relations

2 out of 5 buying decisions in IT are directly influenced by analysts. The other three indirectly. Decision makers in IT procurement use different sources for research. Besides cooperating with analysts a solid PR work is important.

Analyst InfluenceIndustry analysts such as Gartner or Forrester are an important factor in IT. A new study by the analysts of Freeform Dynamics shows just how meaningful industry analysts really are for deciders in IT procurement. For the study the researchers interviewed the relevant target group on the IT news website “The Register" (http://www.theregister.co.uk/).

Bernd Hoeck receives Award as Best Speaker in IT

on Monday, 28 July 2014. Posted in News

900 participants of Vogel IT Akademie vote for Bernd Hoeck as Best Value Speaker in IT. Story building is key to translate complex IT topics.

BestSpeakerAwardBernd Hoeck, managing partner and founder of bloodsugarmagic, is awarded in his role as a speaker. The specialist of positioning and go-to-market strategies in the IT industry receives the award as best speaker in the category "value".

The prize is given every year by Vogel IT-Medien based on an audience vote.

A large number of the 900 participants of the conference for "IT-Security Management & Technology" voted for Hoeck and his speech for dataglobal, a long-standing client of bloodsugarmagic.

The award acknowledges the "outstanding performance with regards to content and a presentation with a high practical value".

Go-to-Market

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Positioning

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Analyst Relations

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Story Creation

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Press Relations

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Lead Generation

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