BSMLogo 2014 trans

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German IT Companies Confident for 2014

on Friday, 21 February 2014. Posted in Germany, Go-to-market

Especially German Software Companies are Confident for 2014 just before CEBIT

GoodSentimentInTheGermanITIndustryMood and confidence in the German IT industry are close to their all-time high just before CeBIT. This emerges from the current economic survey of the high-tech association BITKOM, the Federal Association for Information Technology, Telecommunications, and New Media. BITKOM represents more than 2,100 IT companies in Germany and conducts a survey twice a year among German IT companies. The BITKOM-Index is calculated from the balance of the revenue expectations for the current quarter.

Shortage of Qualified IT Staff in Germany Is a Great Opportunity for Foreign IT Service Companies

on Tuesday, 28 January 2014. Posted in Germany, Go-to-market

Soaring German IT market lacks 38,000 IT experts

ShortageOfSkilledWorkersIT companies in Germany employed almost 700,000 highly qualified employees in 2013 according to a recent survey conducted by the high-tech association BITKOM for the information and communications technology (ICT). Software, Hardware and IT-Services companies are expected to have hired another 19,000 employees in 2013.

Getting Started with Analyst Relations

on Tuesday, 21 January 2014. Posted in Analyst Relations

Series with practical advice for dealing with analysts (Part 2 of 4)

9SecretsAnalystsThe question "Which analysts are relevant to your business?" of course can not be answered in general. In order to assess the importance of an analyst for your business first you need to be clear about what you want to achieve with your analyst Relations program.

If, for example, the rapid generation of analysts quotes for your marketing and PR is your main goal, other analysts will be important to you, as if you are aiming for an entry in popular reports such as the Gartner Magic Quadrant.

Nine Secrets for Dealing with Analysts

on Tuesday, 14 January 2014. Posted in Public Relations, Analyst Relations

Series with practical advice for dealing with analysts (Part 1)

9SecretsAnalystsAnalyst relations is an important instrument in the marketing and positioning of IT-companies. The relatively small group of analysts is an important factor in the IT industry. It is therefore important to take into account the specific characteristics of this target group. This series of blog posts will give you nine advices for dealing with analysts.

In most IT companies analyst relations belongs to the area of responsibility often associated with marketing and communication. The subject is well placed there. However, it is important that the fundamental differences between analyst relations and other marketing tasks are recognized.


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