With Switzerland a partner country presents itself at CeBIT 2016 that is globally in the lead when it comes to the use of digital technologies but whose ICT branch on the other hand is facing big challenges. The Swiss are hoping to show their “innovative strength and digital competence to an international audience” at the world’s biggest information technology exhibition in Hanover.

The lack of skilled personnel in the IT sector is still the biggest obstacle for the development of the market. This show the latest numbers of a survey published by the German high-tech association BITKOM.

Every second company (52 percent) suffers from shortage of skilled workers and sees the situation on the German IT market as “hindering” or “very hindering” for their business because the domestic demand is there and the companies need staff to do the work.

Just before the CeBIT 2015, the mood among enterprises in the IT industry is very good and confident. This is the result of the recent survey of the German high-tech association BITKOM.

85 percent of the companies questioned are expecting rising sales for the full year 2015, only 4 percent forecast losses in sales. The BITKOM index - a mood indicator for the German IT sector - remains unchanged over the last six months at an all-time high level of 72. One year ago the index was at 67. IT service providers and software vendors are the most optimistic while communications technology providers are the most skeptical.

CeBIT 2014 closed at Friday, so today, it is time to evaluate this year’s engagement of the United Kingdom as the show’s official partner country of 2014. With more than 60 IT companies from the UK using CeBIt to explore new opportunities, meet new customers and discuss new business partnerships, the country’s strategy appeared to pay big dividends by showcasing UK’s IT innovation at work.

The United Kingdom was named partner country for BITKOM and CeBIT back in September and is home to some superb software and IT services companies. In the latest comprehensive infographic in the CeBIT blog you can take a look behind the technical scenes in the UK and its fast growing tech industry.

bloodsugarmagic is an international network of experts in positioning, marketing programs, and go-to-market strategies for IT companies. We offer all that’s needed for UK IT companies wanting to enter the German IT market. Examine our ready-to-run Bento Box Approach for seeding the German market with your message or the Story Building method for deep customer engagement.

If you are at CeBIT, you can meet managing partner Bernd Hoeck at the UK-Germany Technology Summit on Monday 3.30 to 5 pm. Or get in touch ( This email address is being protected from spambots. You need JavaScript enabled to view it.) for an appointment on Tuesday or Wednesday at CeBIT or any time later.

Villingen-Schwenningen (D) / Boston (USA), February 25th 2014 – With just 10 day to go before the worlds largest IT fair in Hannover, Germany kicks off, the go-to-market and positioning experts of bloodsugarmagic stress the opportunities for UK It companies to approach the German market.

Mood and confidence in the German IT industry are close to their all-time high just before CeBIT. This emerges from the current economic survey of the high-tech association BITKOM, the Federal Association for Information Technology, Telecommunications, and New Media. BITKOM represents more than 2,100 IT companies in Germany and conducts a survey twice a year among German IT companies. The BITKOM-Index is calculated from the balance of the revenue expectations for the current quarter.