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Articles tagged with: David Meerman Scott

Interview with David Meerman Scott on Trends in Newsjacking

on Tuesday, 26 August 2014. Posted in Trend Monitoring, Public Relations

At Microsoft's Worldwide Partner Conference in July, we once again had the chance to meet marketing expert David Meerman Scott, who also held several speeches at the conference. David is considered as being one of the "inventors" of the marketing trend ne

DavidMeermanScott BerndHoeck webbloodsugarmagic: David, you are one of the intellectual fathers of newsjacking and monitor the trend since years. What has changed over the last 1-2 years in using newsjacking?

David: What I’ve noticed recently is that almost everybody talking about newsjacking is doing so about events that you can predict the timing of. While I am encouraged by people newsjacking the World Cup and other events where we know the timing, I think the bigger opportunity is when something unexpected happens and you can jump in when nobody else is paying attention.

By the way, congratulations to Germany on the World Cup. I think Lufthansa did a great job newsjacking - this went out at the moment Germany clinched the title.

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