For digital companies, IT security remains the most relevant topic of the German ITC market in 2018. That is the result of a current survey by the German high-tech association Bitkom. Two thirds of the companies questioned (67 percent) name IT security as the most important trend.

With increasing numbers of both exhibitors and visitors, organizers of IT security trade fair it-sa draw a positive conclusion. IT security remains hot topic. German market is growing in importance since international players are using it as an entry to Europe.

The German ICT market is further on the rise – especially in the segment software. In its recently published economic forecast German high-tech association Bitkom even declared the rise of its growth forecast by 0.4 percent to 1.9 percent. That means a turnover of 156 billion Euros for the whole market in 2015.

In early October the whole German IT Security community will be meeting again in Nuremberg when it-sa opens its gates.

it-sa is regarded as one of the most important IT security exhibitions worldwide and offers an extensive product spectrum, a variety of special areas and an accompanying congress, all focusing on protection against hackers and malware.

For the German IT market, Industry 4.0 is a new trend topic of the year 2015. Industry 4.0 promotes the computerization of the manufacturing industry. The goal is the intelligent factory (Smart Factory), which is characterized by adaptability, resource efficiency and ergonomics as well as the integration of customers and business partners in business and value processes. It includes adopting the Internet-of-Things (IoT) for manufacturing plants and processes.

In a recent trend survey by the German high-tech association BITKOM, "Industry 4.0" was ranked on position 4 with 42 percent of the questioned companies naming the topic as very relevant for them. This is a massive improvement compared to last year's result when the topic just emerged on position 10 with 22 percent of mentions.

bloodsugarmagic, the experts in positioning, strategic marketing and go-to-market strategies for IT companies, join the Alliance for Cyber Security.

The Alliance for Cyber Security has been founded in 2012 upon the initiative of the German Federal Office for Information Security (BSI) and in cooperation with the Federal Association for Information Technology, Telecommunications and New Media (BITKOM).

When the sky over Germany is becoming increasingly cloudy these days this has only in part to do with the arrival of fall. The main reason lies in a new trend on the IT market: more and more US companies are opening data center in Germany to offer local cloud services to potential customers in Germany.

Enterprises such as Google, Oracle, Microsoft or Hewlett-Packard have already started establishing new computer centers in Germany or other European countries. Now the online retailing giant Amazon also announced that it will be opening a data center in Frankfurt for its Web Services unit that rents computing power and storage to consumers, businesses and government agencies.

Bernd Hoeck, managing partner and founder of bloodsugarmagic, is awarded in his role as a speaker. The specialist of positioning and go-to-market strategies in the IT industry receives the award as best speaker in the category "value".

The prize is given every year by Vogel IT-Medien based on an audience vote.

A large number of the 900 participants of the conference for "IT-Security Management & Technology" voted for Hoeck and his speech for dataglobal, a long-standing client of bloodsugarmagic.

The award acknowledges the "outstanding performance with regards to content and a presentation with a high practical value".