Articles tagged with: Newsjacking
To be heard by editors, good press relations require a systematic approach. bloodsugarmagic gives some advice to create a solid base for a successful cooperation.
bloodsugarmagic, the specialist for strategic marketing, positioning and press relations in IT, provides advice on how press releases are successfully picked up by the IT press. Good press relations rely on the creation of a mutually fruitful relationship with editors and journalists of the IT press. The best way NOT to be heard is to somehow compose an e-mail-distribution list and happily spam the editorial offices with press releases.
At Microsoft's Worldwide Partner Conference in July, we once again had the chance to meet marketing expert David Meerman Scott, who also held several speeches at the conference. David is considered as being one of the "inventors" of the marketing trend ne
bloodsugarmagic: David, you are one of the intellectual fathers of newsjacking and monitor the trend since years. What has changed over the last 1-2 years in using newsjacking?
David: What I’ve noticed recently is that almost everybody talking about newsjacking is doing so about events that you can predict the timing of. While I am encouraged by people newsjacking the World Cup and other events where we know the timing, I think the bigger opportunity is when something unexpected happens and you can jump in when nobody else is paying attention.
By the way, congratulations to Germany on the World Cup. I think Lufthansa did a great job newsjacking - this went out at the moment Germany clinched the title.