Articles tagged with: positioning
German ITC market remains on a growth path
Bitkom expects a total turnover of 160 billion Euro in 2016 for the ITC market. bloodsugarmagic offers its services and a webcast to help foreign companies entering the market.
Based on a recent prognosis by German high-tech association Bitkom, the annual turnover of the German IT market for the first time ever is expected to break the 160 billion Euro limit in 2016. According to the prognosis, the industry as a whole will grow by 1.7 percent, with software sales being the strongest driver with more than 6 percent.
bloodsugarmagic advices DocuLynx on their positioning
The US company, specialized in document and information management, engaged the positioning experts from Germany for the second time already.
bloodsugarmagic, the experts for positioning and go-to-market strategies for IT companies, are happy to announce that the US company DocuLynx has once again called on our services.
How analysts influence buying decisions in IT
2 out of 5 buying decisions in IT are directly influenced by analysts. The other three indirectly. Decision makers in IT procurement use different sources for research. Besides cooperating with analysts a solid PR work is important.
Industry analysts such as Gartner or Forrester are an important factor in IT. A new study by the analysts of Freeform Dynamics shows just how meaningful industry analysts really are for deciders in IT procurement. For the study the researchers interviewed the relevant target group on the IT news website “The Register" (http://www.theregister.co.uk/).