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The Team

People drive success. Success drives people.

bloodsugarmagic is a group of like-minded IT marketing professionals with a strong desire for clear positioning, storytelling and fast-paced action. Our consulting teams combine extensive experience in creating successful sales and marketing approaches in their local markets with a deep technical understanding of IT and business requirements. During their careers, they have developed the ability to take a holistic approach and successfully put the solutions they identify into practice.


Katja Doemer, Senior Marketing Expert

With more than 15 years of experience driving both corporate and sales-supporting marketing programs for enterprise, mid-market and start-up organizations, Katja Doemer also contributes deep expertise in Marketing Strategy and Positioning to the bloodsugarmagic network. Katja has successfully executed market-winning Brand Awareness, Advertising and Demand Generation programs as well. Prior to joining the bloodsugarmagic network , she held executive positions at several global IT companies including QlikTech and successfactors/SAP. Katja holds a Marketing and International Management degree from the University of Muenster in Germany and is fluent in German, English and Italian.

Bernd Hoeck, Managing Partner and Founder

Bernd founded bloodsugarmagic in 2006 to support IT companies hoping to gain a better positioning and stand out from the me-too crowd. He is an expert in market development strategy, positioning, marketing and story building. Before starting bloodsugarmagic, Bernd held various executive and senior management positions in marketing and sales for several national and international IT companies including dataglobal, inboxx, GFT Technologies, Insiders, and STZ. Bernd has studied computer science in Dortmund (Germany), Leeds (UK) and Manchester (UK) and holds an MSc degree in systems design. He attended London Business School for executive management studies.

Gabriele Hoeck, Chief Financial Officer

Gabriele Hoeck is responsible for the finance and controlling at bloodsugarmagic. She is an experienced manager in finance, controlling and investor relations holding positions with IT companies as well as financial institutions. Gabriele holds a bachelor degree in European Finance and Accounting from the University in Leeds (UK) and Bremen (Germany) and is fluent in English and German.

Nora Hoffmann, Marketing & PR Specialist

Nora is an expert in marketing and press relations. She achieved her professional knowledge by working at the online department of a major newspaper and at the Karlsruhe University for Applied Sciences. She holds a master degree in communication and media studies as well as in German literature and language from universities in Leipzig/Germany and Ottawa/Canada. At bloodsugarmagic Nora brings in her concentrated editorial and technical know-how.

Robin Lutchansky, Senior PR & Communication Expert

With 20 years of experience performing worldwide public relations in the high tech community, Robin offers high value strategic communications counsel combined with top-notch PR results that make a significant impact on a client's bottom line. Robin has earned industry recognition for her exceptional media relationship skills and sharp sense of humor both with the technology trades and national business press and has landed clients on the front page of Forbes and Fortune Magazine as a result. Her experience conducting PR with companies in China, Germany, the U.K. and South America have given her a deep understanding on how to work most effectively within different cultural climates. Robin holds a Bachelor of Arts degree in journalism and is fluent in English, Spanish and Hebrew.

Claudia Ullrich, Corporate Design Specialist

Claudia Ullrich is an experienced design and graphics specialist supporting the bloodsugarmagic network for its creative needs. She focuses on information and corporate design. Before joining the bloodsugarmagic network, Claudia held various marketing positions in IT and Media. She holds an Information Design degree and is fluent in English and German.

Mike Wipperfeld, Senior Executive Adviser

Mike joined the bloodsugarmagic network in 2011 supporting dataglobal as its acting VP/GM of International Operations. Mike was VP of Product Management for Iron Mountain Digital’s complete product lines of cloud-based data protection, archiving, and eDiscovery solutions. Mike has held executive and senior management positions in marketing and product management for several organizations including Sybase, Ascential Software and SAP. He also advises the boards of several software organizations.


Enter new markets  More


Stand out from the me-too-crowd More

Trend Monitoring

Identify trends ahead of the competition More

Analyst Relations

Get traction with Gartner, Forrester and the like  More

Story Creation

Put your story in words and pictures More

Press Relations

More visibility through innovative PR More

Sales Training

Get your team trained More

Lead Generation

Create highly qualified leads  More