We are bloodsugarmagic

Your easy entry into Europe's most promising IT markets

I was so disappointed working with traditional PR agencies in IT that I founded my own one. 

Bernd Hoeck, Founder & CEO of bloodsugarmagic

Unlike any other PR agency

Likely, you have never worked with a PR firm like bloodsugarmagic before since we are different from traditional PR agencies in many ways. That is because our founder Bernd was in your situation many years ago. As a CMO of a large European IT company, he worked with many traditional PR companies and was mainly disappointed. A lack of deep IT knowledge made it hard for the agencies to create compelling content or suggest better messaging. The amount of briefing needed was too much to scale up or react fast. He often felt overpaying with a high monthly retainer and little outcome.
bloodsugarmagic was born with four key differentiators that directly translate into your benefits, making PR a matchwinner for your company.

Deep Technology Expertise

What makes us different?

We provide a unique combination of PR and marketing know-how with deep technology expertise. We have computer scientists as editors that aim to understand your products and services to the same level of detail as IT decision-makers of your customers.

What is in for you?

Much less briefing from you is required since we understand your products and services and how they work. We get more things done and provide great story drafts where other agencies would still wait for the briefing.

Focus on IT Companies

What makes us different?

We solely work for ISVs and Cloud Service Providers and have known the IT industry for 30 years. We truly understand your business in detail.

What is in for you?

In addition to all the great PR work, you get a free coach and sparring partner for your ideas. You gain access to our excellent network in the industry, with analysts and the media.

Strong Positioning Skills

What makes us different?

We are excellent at developing a unique positioning and differentiation based on our specific method. Combined with great storytelling, this leads to unique stories that stick.

What is in for you?

We provide feedback on your messaging and help you consistently evolve your positioning regarding new trends and market opportunities.

Success-based Compensation

What makes us different?

We provide a success-based, pay-as-you-grow fee model instead of the common monthly retainer model. You pay a fixed price for every asset you get – release by release, article by article, case study by case study, etc.

What is in for you?

Best in industry value for money and the ability to start even with a tight budget. You also enjoy piece of mind since you can be sure not to overspend on inflexible retainers.

Thus, working with us feels much different from working with traditional agencies. It's more like having an additional internal PR team that understands your products and services almost as much as you do yourself.

Meet the team


We are a small, dedicated team, making it easy to work with us.

  • Bernd Hoeck
  • Gabriele Hoeck
  • Nora Hoffmann
  • Zoe Lehmann
  • Bernd Hoeck

    Founder & CEO

    Bernd is both a nerdy IT enthusiast as well as a great storyteller. He has been working on the interface of IT tech, marketing, and sales for over three decades, defining unique positionings and powerful messages that are made to stick. Bernd is a highly respected strategy consultant, speaker, and thought leader in IT marketing. He earned an MSc in System Design (Manchester, UK), a Diplom in Computer Science (Dortmund, Germany), and attended London Business School for Executive Education in Business and Strategy. He is based in Germany.

  • Gabriele Hoeck

    CFO, Editor

    Gabriele is driven by numbers and results. She is responsible for finance at bloodsugarmagic and is also working as an editor. She worked as head of controlling and investor relations manager with IT companies and financial institutions. Gabriele holds a BA in European Finance and Accounting from Leeds (UK) and Bremen (Germany). She is based in Germany.

  • Nora Hoffmann

    Senior Editor

    Nora is the soul of texting at bloodsugarmagic. Her editorial skills are companioned by a user-centric approach to systems and processes. She worked as an editor for a major German newspaper and for the Karlsruhe University for Applied Sciences. She holds a Master degree in communication, media studies, literature, and German language from universities in Leipzig (Germany) and Ottawa (Canada). She is based in Germany.

  • Zoe Lehmann

    Senior Editor

    Zoe is a marketing wizard ... She is based in Bristol, UK.

A name as a promise

There are actually two versions of how we came up with the name of our company. So, this is version one: The unusual name of our company illustrates the main idea behind how we work in story building. If you think of an excellent story for PR or marketing, it needs to contain all these three elements: blood, sugar, and magic.
BLOOD
blood stands for commitment and passion. In German, there was a saying that if you really care for something, you do it with blood from your heart. So, if the way a story is told is not convincing, it will not work.
SUGAR

Second, you need something tasty for the audience. Thus, sugar might be a good thought. Any story needs something easy to consume and valuable for the listeners. Otherwise, it will not stick.

MAGIC
Any story worth remembering carries a new idea - something special and unique that opens a new path of thought. Something that would make it shine out of the crowd. That is the magic.

Now that you have heard that story of our mind-puzzling name, it is unlikely that you will ever forget us. In addition, you have experienced how we work. We create stories for our customers that their target audience will remember.

If you want to hear the second version of the origin of our name, give us a call, and we will tell you. One hint: It has to do with music. ;-)

Accolades & Memberships


We are a valued member of the IT community in Germany and engage with leading influencers on various levels.

Member Logo Alliance for Cyber Security
Logo Best Value Speaker Award
Logo Membership bitkom
Logo Innovation Award
Logo Membership Kompetenznetz Mittelstand
Logo Membership Vogel
Meet us right in the heart of Europe

bloodsugarmagic GmbH & Co. KG
Gerberstr. 63
78050 Villingen-Schwenningen
Germany

(or anywhere else you want us to be)

Logo bloodsugarmagic - PR und Positionierung

(c) 2022 Copyright by bloodsugarmagic GmbH & Co.KG

Alle Rechte vorbehalten. Wenn Sie Inhalte von dieser Website verwenden möchten, nehmen Sie bitte Kontakt mit uns auf.

All rights reserved. If you would like to use some content from this site, please get in touch.