Create visibility and a thought leader reputation

Our PR services for IT companies

PR is the best way to seed the fast-moving IT market with your messages - especially if you run on a small budget.

Bernd Hoeck, Founding Partner bloodsugarmagic

Three powerful approaches combined

Using press relations, we build lasting visibility and a trusted reputation for our clients in new markets. We combine three powerful methods to maximize results.

Press releases & articles

Traditional PR

We create press releases and technical articles in various formats and place them in the press.

In constant exchange with editorial offices, we identify potential topics and opportunities.
We position you as a sparring partner and provider of ideas for editorial offices.
In this way, we ensure your presence in business and trade publications.
Classic press publications offer high target group accuracy and are established as trusted voices.

Create visibility & reach

Online PR

We use new publishing opportunities and modern approaches such as newsjacking to generate reach.

We monitor the relevant media for suitable topics and use newsjacking to hook into breaking news.
With our publication system, we not only send your press releases to an individual PR distribution list but also publish them on more than 100 online portals.
Each release generates important backlinks for your website and improves your Google ranking.
We use our reach on social media for your stories.

Independent editor

Editorial Work

Bernd Hoeck is a highly respected freelance journalist and regularly publishes in the relevant IT and trade press.

We can include you in independent technical articles on new trends, topics, and success stories.
Engaging formats such as interviews or round tables generate personal touch and authenticity.
As freelance journalists, we have good access to customers and can offer them added value.
As a journalist, we know what editorial offices need and how.