Create visibility and a thought leader reputation
Our PR services for IT companies
PR is the best way to seed the fast-moving IT market with your messages - especially if you run on a small budget.
Three powerful approaches combined
Using press relations, we build lasting visibility and a trusted reputation for our clients in new markets. We combine three powerful methods to maximize results.
Press releases & articles
Traditional PR
We create press releases and technical articles in various formats and place them in the press.
- In constant exchange with editorial offices, we identify potential topics and opportunities.
- We position you as a sparring partner and provider of ideas for editorial offices.
- In this way, we ensure your presence in business and trade publications.
- Classic press publications offer high target group accuracy and are established as trusted voices.
Create visibility & reach
Online PR
We use new publishing opportunities and modern approaches such as newsjacking to generate reach.
- We monitor the relevant media for suitable topics and use newsjacking to hook into breaking news.
- With our publication system, we not only send your press releases to an individual PR distribution list but also publish them on more than 100 online portals.
- Each release generates important backlinks for your website and improves your Google ranking.
- We use our reach on social media for your stories.
Independent editor
Editorial Work
Bernd Hoeck is a highly respected freelance journalist and regularly publishes in the relevant IT and trade press.
- We can include you in independent technical articles on new trends, topics, and success stories.
- Engaging formats such as interviews or round tables generate personal touch and authenticity.
- As freelance journalists, we have good access to customers and can offer them added value.
- As a journalist, we know what editorial offices need and how.